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| corporate foresight ： ウィキペディア英語版 |
corporate foresight
Corporate foresight is an ability that includes any structural or cultural element that enables the company to detect discontinuous change early, interpret the consequences for the company, and formulate effective responses to ensure the long-term survival and success of the company.〔Rohrbeck, Rene (2010) ''Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm'', Springer Series: Contributions to Management Science, Heidelberg and New York, ISBN 978-3-7908-2625-8〕
==Motivation==
* The ''high mortality'' of companies that are faced by external change. For example a study by Arie de Geus of Royal Dutch Shell came to the result that the life expectancy of a Fortune 500 company is below 50 years, because most companies are unable to adapt their organization to changes in their environment.〔De Geus, Arie (1997) ''The living company'', Harvard Business School Press, Boston, Mass, ISBN 978-1-57851-820-3〕
* The continuous ''need'' for companies ''to explore and develop new business fields'', when their current business fields become unprofitable. For this reason companies need to develop specific abilities that allow them to identify new promising business fields and the ability to develop them.〔Andriopoulos, C., & Lewis, M. W. 2009. Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation. ''Organization Science'', 20(4): 696-717.〕〔O'Reilly, C. A., Harreld, J. B., & Tushman, M. L. 2009. Organizational Ambidexterity: IBM and Emerging Business Opportunities. ''California Management Review'', 51: 75-99.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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